Photobook Conversations #1

Hans Gremmen

Photobook Conversations is edited by Ana Casas Broda (Hydra + Fotografía), Anshika Varma (Offset Projects) and Duncan Wooldridge (Manchester Metropolitan University). Sitting alongside the earlier Writer Conversations (1000 Words, 2023), edited by Lucy Soutter and Duncan Wooldridge, and Curator Conversations (1000 Words, 2021), edited by Tim Clark, it completes the series  exploring the ways our understanding and experience of photography is mediated through exhibitions, writing and publishing.


Hans Gremmen | Photobook Conversations #1 | 24 Oct 2024

Hans Gremmen is a graphic designer based in Amsterdam, The Netherlands. He works in the field of photography, architecture and fine art and has designed over 300 books. He has won various awards for his experimental designs, among them a Golden Medal in the Best Book Design from all over the World competition. In 2008, he founded Fw:Books, a publishing house with a focus on photography-related projects. Together with Roma Publications, he recently founded ENTER ENTER, a project space in the centre of Amsterdam which explores the boundaries of the book.

What were the encounters which started your relationship with photobooks?

It began when some friends from art school from the photography department wanted to make a collective zine about their work. They asked me to be involved to work on that. I really liked their invitation, and because it was a zine, I also felt lots of freedom to come up with way too many ideas. Those zines evolved later into magazines, and after that into books. However, the feeling of freedom and experimentation continued through all the other publications. Equally, an idea that you work on with friends never changes. It is an ideal, because most of my collaborations start with mailing people who I haven’t met before, but sometimes we end up working several years on a project, which creates an intense and special relationship. These collaborations can only exist when there is no hierarchy. We both have to keep an open mind for each other’s ideas. This means both to move out of your comfort zone. That way, new things can happen, and are created.

How do you balance choices between working with highly specific materials or processes, and the desire for access?

Perfection is fine conceptually, but it should never be the goal. In fact, I think perfect books are very boring. A book should have an edge, some friction. I mean that a book should have some level of desire to make you uncomfortable, because in that way a viewer has to bring something to the book. You are going to be sharper, more present when looking at the work. Perfection lets the viewer be lazy.

It is also not too complicated. Friction can occur when there is a blank page, or when there is an image of a tree in an edit full of portraits. It shakes the viewer, and keeps them on point. And this aspect makes you aware that we are making and looking at a book, not a machine. A book should follow some rules, but also shouldn’t be afraid to break those rules too. For me, this is one of the most important aspects in editing. Further, a book is also made within the restrictions of an industry. If a quote from a printer is high, that is a signal for me that the puzzle is not yet solved. For me, this is an indication that the system of printing and binding is not working for me, but against me. I always try to use the system in the best ways possible. This often means that productions are economically healthy, and in general means a best use of paper, technique and production process.

I like to work within the limitations and restrictions the industry gives me, even if I like to question the restrictions from time to time. I also like to create within reasonable budgets to prevent the creation of expensive books. We aim for our books to be affordable and accessible for (art) students. When we were in art school ourselves, books were an important part of our inspiration and research. And Fw:Books also started as a group of students making books, so we feel very connected to that audience, and therefore making books accessible for them is always important.

How important is it for photobooks to reach other continents?

The idea of borders, and – in a larger context – continents doesn’t really exist in books, I think. We work with people from all over the world, with different views and backgrounds. There is always common ground. The other side of this story is that I think our books should be available for everybody. If you take something, you also have to give something.

What do you think is the significance of the shift towards the book as an object?

Often people come to me saying: “I worked for years on this body of work and want to make a book to finalise the project”. That is a wrong view on what a book is. A book is a beginning, not an end. Also, the relation between photography and books is very unique. There is no such thing as “original” photography. Photography is always a reproduction. Whether it is a C-print on the wall or printed in a book, both are as original. This perspective means a book is a work of art, not a random container of work. The only way for the photobook to survive is if it stops to exist as a genre.

How do you attempt to address sustainability in publishing?

We try to keep our print runs as precise as possible, and when in doubt, we keep it on the lower side. This saves on transport, paper, storage and other costs. It’s a very small gesture, but the idea behind it is to try to be critical towards what we are making. However it is always a dilemma, and a “catch 22” situation. For instance, we wrap our books in plastic. It’s not that we like plastic, but if we don’t do it, we get books back often because they are damaged. That would be creating extra shipping, handling and waste. It is always a matter of pros and cons. We have explored, for this specific issue, the use of biologically disposable plastics, but these are not yet good enough to seriously consider. I have hopes this will evolve in the very near future.

What would make a better photobook ecosystem?

If you mean the “photobook ecosystem” as “photobook world”, then life is too short to think in boxes. Books can have texts, photography, drawings, clippings, art, theory, questions, answers, perspectives, microcosmos, expanding universes, confusion, fiction, facts. Books are books. The photobook should get out of its own self-imposed golden cage and join the other animals in the zoo!

If you mean “photobook ecosystem” as an “ecosystem”, in the environmental sense, I don’t think it is my place to make general remarks or suggestions about this, because I think people should be able to make whatever they want, and however they want.

Who have been the models or templates for your own activities?

Second-hand bookstores. The great thing about these places is that you can browse through books, without a fixed plan. You have to take it as it comes. The books are sometimes organised by genre, but often not really. It is nice to just look at what you come across. Also, it is good to realise that books have a life after the first buyer. Every now and then, I come across a book I was involved in, and makes me very happy to see it there, not thrown away, but patiently waiting for the next person to pick it up, to enjoy it.

What’s currently on your desk?

A never-ending “To-Do List”.♦

Further interviews in the Photobook Conversations series can be read here


Photobook Conversations is edited by Ana Casas Broda (Hydra + Fotografía), Anshika Varma (Offset Projects) and Duncan Wooldridge (Manchester Metropolitan University). Sitting alongside the earlier Writer Conversations (1000 Words, 2023), edited by Lucy Soutter and Duncan Wooldridge, and Curator Conversations (1000 Words, 2021), edited by Tim Clark, it completes the series exploring the ways our understanding and experience of photography is mediated through exhibitions, writing and publishing.

Images:

1-Hans Gremmen © Keita Noguch

2-Read Books, Buy Books, Buy Local campaign: Hans Gremmen and Idea Books

3>4-Fw:Books studio images © Keita Noguch
 

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• Tanvi Mishra reviews Felipe Romero Beltrán’s Dialect.

• Discover London’s top five photography galleries.

• Tim Clark in conversation with Hayward Gallery’s Ralph Rugoff on Hiroshi Sugimoto.

• Academic rigour and essayistic freedom as told by Taous R. Dahmani.

Stephan Keppel

Hard Copies

Essay by Taco Hidde Bakker

Taco Hidde Bakker reflects on his recent curation of Stephan Keppel’s Hard Copies at Camera Austria, Graz, a parallel book and exhibition project characterised by the entanglement of the material appearance of (things in) cities, ways of picture-making and arrangements of images and found objects.


“Who is the master and who is the copy?” turned out to be the crucial question when the Dutch artist Stephan Keppel and I finished our preparations – including multiple calls to discuss our plans to build a physical scale model – for Keppel’s first-ever international solo exhibition, at Camera Austria, Graz. After more than one year of multiple lockdowns and an ever-deepening screen-dependence (pulled toward them like moths), this question seemed more pertinent than ever. It is also an underlying theme in Keppel’s work produced over the last decade, where in recent years he experiments with physical objects placed within the vicinity of their variously Keppelesque representations. Ultimately, what we wished to achieve in our exhibition was an interplay of visual correspondences within a wide selection of many different works made and printed (and collected) by Keppel from the point his “city series” began. Since 2011, Keppel has published four books dedicated to as many cities: Den Helder, Paris, New York and Amsterdam.

For the artist and curator arriving into Graz, as outsiders, my wish was for Keppel, who never visited Graz previously, to see it beforehand and possibly include new works in the exhibition. The idea was that this fresh encounter would result in the artist’s idiosyncratic processes of scanning, printing and reprinting. In a four-week frenzy in May, Keppel processed several images that he had captured in late April. One experiment with an image showing the word “ZIMMER” (“ROOM”) on a façade led to the provisional title of what might become a new city book or booklet: Immer Zimmer (Always Room). In the exhibition, we managed to weave the many facets of Keppel’s urban reflections together in a playful yet reserved manner. Some curatorial anchors worked-up in the scale models materialised wonderfully, while we also left ample room for improvisation. I take it as compliment that many visitors thought that things were done on purpose whereas in actual fact they were gifts, such as the rhythmic reflection of the light tubes in the four vitrine tables showing books, reference materials, (test) prints and found objects.

Stephan Keppel’s four photo/graphic books attest to an incisive exploration of the relations between built environment, image and book. In Keppel’s books and spatial presentations, there is an entanglement of the material appearance of (things in) cities, ways of picture-making, arrangement of images and found objects. The working process of his books published so far swings between cycles of taking photographs, appropriating image files, printing the files using (often discarded) printers, rescanning and reprinting. This results in idiosyncratic, oftentimes abstracted images with material qualities that are interwoven with the material surfaces of the built world to which these images also refer. There arises visual tensions between the image as image and the image as a window onto something beyond its own.

The tone was set with Reprinting the City (2012) on the small Dutch city of Den Helder. It is the first of the four books that Keppel laid out and edited in collaboration with the designer-publisher Hans Gremmen from Fw:Books. The book is A4 – the default copying paper format – and the following three books keep to this size. It can be read as a stack of documents against the grain (the mode is more medium-focused than documentary). In the cover image, a dotted halftone screen overrules an image of calm waves on the ocean’s surface. A black stripe emerges from an out-of-sync double printing of the same motif, overlaid at the edges. Discarded objects figure prominently, including DVD players, disk drives and record players. The thrift store and street are pleasure grounds for Keppel’s eyes. He is a ‘street comber’ according to the artist Roeland Zijlstra. The comber is normally someone who combs the beaches for treasures that might have washed ashore. Zijlstra furthermore notices that Keppel’s way of rendering discarded objects means that ‘he removes from the remainders of life the sadness that adheres to them and he exposes an underlying character – tender robust radiant intimate.’

A key feature of Keppel’s practice is that it is recursive. Already in Reprinting the City, there are several indicators of a recursiveness that becomes much more pronounced in later works. There are photographs of prints lying on the floor, their edges curling up, and photographs showing images (misprints perhaps) that might appear elsewhere, too. There is a flat file cabinet placed on its side, and a playing with halftone screens. In the dream-like Entre Entree (2014), Keppel took these experiments a step further. He stayed in Paris on two residencies for a full year, at the Van Doesburghuis in Meudon-Val-Fleury, a studio-living space designed by Theo van Doesburg in the 1920s, and at the Atelier Holsboer in the Cité des Arts. Keppel circled around the city’s busy Boulevard périphérique, and explored the city’s outskirts. Façades of postwar modernist or brutalist buildings, entrances, doors, marble and the occasional exotic plant feature prominently. Paris offered a new passage into Keppel’s world of strolling, picturing, scanning, printing, reprinting and of photographing studio settings.

Keppel honoured the city he spent the least time in (physically) with the heaviest tome, Flat Finish (2017). “It is so New York,” said the photographer Ken Schles. The city wears differently than Paris; it is much more unruly in its architecture, despite the solid grid structure of its layout and the ever-polished “renewal” taking place in a Manhattan ruled by speculative flash capitalists. Keppel’s an-iconic vision of New York is far removed from any tourist guide. When the Empire State Building comes into view, it is a heavily pixelated dilution from tweeted pictures. The second-handedness of the city comes to the fore here. Keppel scanned the websites of sellers of reused building material before going to New York, examining the archives of the Canadian Centre for Architecture in Montreal beforehand. Upon arriving, he already had a focus on the recycling of the city which eternally rebuilds itself. Of course, this once again looped back into Keppel’s own practice of circling and recycling. As the artist and writer Adam Bell remarked in a review in the Brooklyn Rail in 2018: ‘[Keppel’s] repurposed images function as building blocks for [his] own metropolis while also pointing to the regenerative and iterative process of both the built world and Keppel’s image-making.’

Keppel appropriates the cities that have become the locus of his books (the city mostly being a geographic limitation determining the working terrain for a certain period of time) and adapts them to the iterative processes of his printing obsessions. How would the city of Amsterdam, which he adopted as his home, be incorporated into his image world? The fourth “city symphony” is the most elaborate to date. With each new book, the domain expanded with regard to image types and sources to be included. While in the earlier books only the exceptionally well-versed city expert would recognise the images’ origins, in his new book Keppel included detailed notes about his sources in a type of coda. Keppel’s eye for intriguing details is contagious. Details that nearly everybody rushing from A to B would not notice become monumental in Soft Copy Hard Copy (2021): visible are hand-painted numbers from World War II, flattened house numbers from the days of the Amsterdam School building style, tape marks on the sidewalk and concrete cylinder leftovers from public construction works. Here, Keppel weaves many more strands together, from his minute photographic observation of architectural details or of prints in flat file cabinets to various found “readymades” in the streets or even found diapositive slides originally belonging to the Stedelijk Museum, showing artworks from their collection by artists such as Jackson Pollock, Piet Mondriaan and Joel Shapiro. There is a page scanned from the novel An Evening in Amsterdam (1971) by K. Schippers. This author is an astute observer, too, with a keen eye for unattended details and the serendipitous: ‘Sometimes the curb is just a sidewalk tile, situated vertically, or a brick, placed on its side. Never similar, always a difference of levels. Never connected perfectly, curbs. See, there’s a crack between these zig-zag shapes that were meant to connect them tightly.’♦

This essay is adapted by
Taco Hidde Bakker from his text “Cities of Thrift and Ink” accompanying the exhibition Hard Copies at Camera Austria, Graz, until 15 August 2021.

All images courtesy the artist and Camera Austria, Graz © Stephan Keppel

Installation views of Hard Copies at Camera Austria, Graz. Photographs by Markus Krottendorfer



Taco Hidde Bakker is a writer, teacher, translator and curator in the field of the arts, specialising in photography. He studied at two art schools before obtaining an MA in Photographic Studies at Leiden University. He has contributed his writing to numerous artists’ books, catalogues and magazines, including Camera Austria International, Foam Magazine, British Journal of Photography and TRIGGER. Bakker is the author of the text collection The Photograph That Took the Place of a Mountain (Fw:Books, 2018). He teaches Theory at the Utrecht University of the Arts.

Images:

1>9- Installation view of Hard Copies at Camera Austria, Graz, 2021. Photograph by Markus Krottendorfer.

10-Studio view Tonerprint, from the series Soft Copy Hard Copy (Amsterdam), 2021.

11-Stephan Keppel, ‘Painted house numbers from World War II’, from the series Soft Copy Hard Copy (Amsterdam), 2021.

12-
Stephan Keppel, ‘Spuistraat 22’, from the series Soft Copy Hard Copy (Amsterdam), 2020.

13>15-
Stephan Keppel, from the series Reprinting the City (Den Helder), 2012.

16-Stephan Keppel, ‘Les Plantes Pantone’ (Paris), 2014.

17-
Stephan Keppel, from the series Entre Entree (Paris), 2014.

18-
Stephan Keppel, ‘Unibeton II Paris’, from the series Entre Entree (Paris), 2014.